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website vs social media

Website vs Social Media: Which One Grows Your Business Faster in Ghana?

Introduction: The Online Dilemma Facing Ghanaian Businesses Imagine this: you’ve just started your dream business in Accra or Kumasi. You’re excited, full of energy, and eager to get customers. The first thing most entrepreneurs do is rush to create a Facebook page or an Instagram account. It makes sense—social media is free, quick to set […]

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Business website

Why Every Business in Ghana Needs a Website in 2025 (And How to Get One)

The business landscape in Ghana is changing rapidly. Ten years ago, you could survive with a shop, word-of-mouth advertising, and maybe a Facebook page. But in 2025, things are different. Customers are no longer waiting to “stumble” on your business — they are actively searching online before making decisions. In fact, research shows that over

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10 Must-Have Features for Every Small Business Website In 2025

In today’s fast-paced digital economy, your website isn’t just a presence — it’s your first impression, your storefront, and often your customer service desk. Whether you run a local bakery, a clothing boutique, or a tech service, having a professional and functional website is essential. But what makes a small business website successful in 2025?

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Top 7 Website Mistakes Small Business Owners Make

Top 7 Website Mistakes Small Business Owners Make (And How to Fix Them)

In 2025, a website is more than just an online presence — it’s your first impression, your sales funnel, and often your main marketing tool. But many small business owners unknowingly hurt their brand with poor website practices. This post breaks down the seven most common website mistakes, along with easy fixes to help you

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A great website design can change your brand

How a Great Website Design Can Transform Your Brand

Your website isn’t just an online presence — it’s the digital face of your brand. In today’s fast-paced online world, first impressions matter more than ever. With the average visitor deciding whether to stay or leave within 5 seconds, a well-designed website can be the difference between a lost lead and a loyal customer. So,

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Every small business needs a website in 2025

Why Every Small Business Needs a Website in 2025 (And How to Get Started)

In today’s digital world, having a strong online presence isn’t a luxury — it’s a necessity. As we enter 2025, more customers are turning to the internet to discover brands, check reviews, and make purchase decisions. Yet, thousands of small businesses still operate without a professional website. If you’re one of them, this post is

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